By: Martin Rand, III
Date: August 14, 2011
Over the past two years the automotive industry has been in a flux. The top car manufactures were Toyota and Honda. They had the best selling cars and best reputation among consumers. However, due to a bad economy and recent life threatening recalls, there has been a shift in consumer opinion, as well as mine.
In a recent study done by KBB.com, Hyundai past Honda and Toyota in brand loyalty among consumers. This means that more people are purchasing and repurchasing Hyundai cars more than Honda and Toyota cars. This is the first time that Hyundai has ever been number one in this study.
I know some people will think Hyundai? Really? Isn't that the cheap knock-off Honda brand? And others will still mispronounce its name (its pronounced HUN-day), but those people need to open their eyes and see what so many others already know.
Winning Awards Are Never A Bad Thing
Hyundai's rise to the top started with winning over journalist and other professional motor-heads. In 2009, Hyundai introduced the Genesis. A brand new luxury model for the company. This model won 2009 car of the year and began to shine a new light on Hyundai. Hyundai also rolled out a great marketing plan to go along with its all-star car. Its Hyundai Assurance plan (which allowed people to return a newly bought Hyundai, if they lost there job, with no questions asked) helped put the company in a "we care about the consumer during hard times" kind of light. This boosted sales and began Hyundai's dominance.
Records Are Made To Be Broken
Yes, Hyundai sales have been increasing rapidly. Very rapidly. So rapidly that it's breaking records. In 2010, Hyundai broke its record for annual sales. In the U.S., it sold over 500,000 cars. The increase in sales didn't stop at the end of 2010. Earlier this year, Hyundai broke itsrecord for first quarter sales as well. Yes, Hyundai is moving the units out the door at a rapid rate, and with it's strong line-up of cars, there is no slowdown in sight.
Every Team Needs A Superstar... And A Good bench
The Lakers have Kobe Bryant, the Colts have Peyton Manning, the Yankees have Derek Jeter and Hyundai has the Sonata. The runner-up for 2011 car of the year is by far the best car available from Hyundai in every category. Its sleek design, which makes heads turns when it drives by, and the technology inside the car will make people think its very expensive. But it's not. You can purchase this elegant vehicle for just under $20,000.
Hyundai is scoring big with the mid-size Sonata, as it did with the luxury-car Genesis, and the compact Hyundai Elantra (which is also selling through the roof). Now, for this model year, Hyundai is going to try and conquer the sub-compact category with the revamped Hyundai Accent. It will follow the same the basic principle as the others: give the consumer more car for less money. With this philosophy, I'm sure this car will no doubt be another for the Hyundai.
Hyundai has been down as a company for a long time; but now it's putting out the best looking and best technological car out there for the lowest price. Millions of people already know the truth about Hyundai. The truth that Honda and Toyota don't want you to know. The truth that will turn the car industry up-side down. The truth is that Hyundai is BEST car manufacture right now.
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